Here’s the uncomfortable truth:

Communication kills more responses than hurricanes, bad guys, or broken equipment.

1. Agencies show up knowing the job.
2. They just don’t know each other.
3. Too many teams still operate in silos.
4. Too many assumptions.
5. Too many “we’ve always done it this way.”

We don’t fail because the incident is too big.
We fail because we’re not talking to each other.